
Steven Pinker
in How the Mind Works
So, if you think that you
are going to hire a creative genius for your creativity famished organization
you will only end up paying a hefty compensation getting in return more or less
what the other guy can contribute.
According to Pinker the
image of the creative genius as a wonk, getting struck with ideas like
lightening, which distinguishes creative geniuses, is inherited by us from the
Romantic movement of two hundred years ago. That image is so well entrenched in
us that "Creativity consultants take millions of dollars from corporations
for Dilbertesque workshops on brainstorming, lateral thinking, and flow from
the right side of the brain, guaranteed to turn every manager into an
Edison."
The reality is that every
one of your managers is creative. If the organizational environment provides
them the motivation to slog like the "creative genius" they will all
be able to generate creative ideas. After all, as Pinker says, creative people
contribute by pursuing ideas, correcting mistakes and improving on earlier
unsuccessful attempts. Creativity, therefore, is not the story of striking diamonds from a big bang but collecting little grains of sand gradually making
it a bagful with a few shiny grains here and there.
Why then so much romance
is built around creative geniuses? Pinker says."...creative people are at
their most creative when writing their autobiographies. Historians have scrutinized
their diaries, notebooks, manuscripts, and correspondence looking for signs of
the temperamental seer periodically struck by bolts from the unconscious. Alas,
they found that the creative genius is more Salieri than Amedeus".
Given that everyone of us
is gifted with the creative grain, why do we still consider the creative genius
as a rarity? The answer is with the way the organization provides the
environment for nourishing creativity. Few organizations provide that
environment. Taking cues from Pinker we can mention some of the important
aspects of the organizational environment which nourishes creativity:
1. The typical genius
slogs at least for ten years before contributing anything of lasting value. The
organization should be patient enough to provide this long rope before expecting big
returns.
2. The creative genius
keeps an eye on the competition and "a finger to the wind." They are discriminating
or lucky in choice of the problem. Therefore, the cut-throat competitive environment
of modern business organization is a stimulant to creativity. Nurturing a
system of support to identify the right problem will be useful. Good system of
mentoring can come handy.
3. The esteem of others
is important to the creative genius. The teams need to support positively. The
huge challenge to the organization is backing the genius with esteem of the
team while at the same time keeping the place hot with cut-throat competition between individuals.
4. Creative geniuses work too hard for
long hours. They leave behind mountains of sub genius works. Organizations need
to appreciate that pure gold is found amidst mountains of mud. Patience on the
part of the organization pays.
It is worthwhile
remembering always that creative geniuses "...are not freaks with minds
utterly unlike ours or unlike anything we can imagine in a species that has
always lived by its wits. The genius creates good ideas because we all create
good ideas...".
___________________________________
V.K.Talithaya
vktalithaya@managementmasala.com
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