Well, I guess you feel proud when someone says that you are
a very creative person. But how many
times you feel everyone around you in the organization is also creative? If you
feel none are, then there is a bigger problem within you or your organization.
The second question you must ask yourself is: Does your organization have a
structured approach for creating creative thinking?
 |
| Is your organization inhibiting your creative thinking abilities? |
I really don’t have any offerings to those bosses, but I do have one for those leaders or managers who
feel they can drive creative thinking in their workforce.
The challenge is to how to get inspired by successful
ideas. Does only talking about ideas of successful companies such as Apple, 3M,
HP stimulate creative thinking in the team? It does help - not by looking at the ideas but by learning about the processes through which those ideas became successful.
 |
| Barriers of creative thinking lie in your mind |
How to infuse creative thinking in employees?
- Motivating and Supporting Environment:
Creativity
nourishes in an environment where motivation exists. A motivated environment respects
success as much as failures. Creativity can thrive in organizations with opportunities for diverse learning opportunities for each
individual, through inter-department and market scenario trainings which will enhance
knowledge. These training will open up the scope of
understanding and visualization capability of each individual. In such organisations risk taking
and experimentation are appreciated.
- Create think tank:
Creating an additional arm of think tank, a
sub-group within an organization which comprises of experts or manager from
different functions, helps in achieving organizational goal of creatively thinking
and innovation. For instance, Disney has created Walt Disney Imagineering, a
word coined from imagination and engineering, that is responsible for design
and development of Disney theme park worldwide.
- Create simulated environment by Role Playing:
Role
Playing is one of the best ways to create simulation environment to unwrap the creative
thinking in the employees. For instance, it could be used for sales
presentation wherein a sales team member presents the company’s profile to
other sales team members acting as a client/customer. Here, the client has to
find gaps in the sales team presentation and has to think what the company’s
actual customers would expect out of the presentation. This simulation not only
helps to find the gaps but also enriches the sales team presentation skills..
A good example of simulation by role
playing is demonstrated in the words of Steve Jobs. He once said in response to
the failure of Zune, a product by Microsoft, launched in competition to Apple’s
iPod:
“The Zune was crappy because the people at Microsoft don’t really love music or art the way that we do. We won because we personally love music. We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend or family, you’re not going to cheese out.” – Steve Jobs
- Brainstorming sessions:
Frustrated by employees’ ability to
think creatively, Alex F. Osborn developed and shared the
Brainstorming
technique for creative problem solving in his 1948 book “Your Creative Power”. The
key concept of brainstorming is to conduct a group meeting for a specific
question or a problem, which can have generation of ideas rather than judgements,
and in which a number of ideas could be generated without any criticism and the
selected ideas get combined to form a single perfect idea.
 |
| Brainstorming paves way for creative thinking |
- Creativity a new KPI:
 |
| Organizations having creative teams always stand out |
Management Masala Tip: An organization is like a fruit-bearing tree. It is not necessary if one fruit is the best, the rest will also be like it. A tree which will have all its fruits healthy will naturally attract more bearers.
By Anjani Kumar Sinha (anjanisinha@managementmasala.com)
Excellent article Anjani. I believe Empowering the team members and sharing the grand vision of working on the next big thing(creative idea) makes a difference than cribbing about failures in team meetings and discussions.
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